Whether you like or dislike modern, social media influencers, they’re not only here to stay, they have a tremendous amount of value to every industry. If the right influencer mentions a product, it can send sales into orbit, which makes it desirable. Logan Paul is one of the more contentious influencers on YouTube, having had some controversy surrounding him. Nevertheless, his following is staggering and after adding boxing to his repetoire, we see him on the cards to fight a legend of the sport, Floyd Mayweather.
So, why would us blockchain enthusiasts care one iota about him? Well, ahead of that big-money fight, Logan Paul is releasing a limited edition NFT. A person of his celebrity, whatever you think of them, helps to bolster the value of NFTs as mainstream interest grows. With Deadmau5, Topps, Atari, and most recently, Capcom boarding the train, we are witnessing the rise of the digital asset.
Logan Paul has partnered with Bondly Finance to release 44 NFTs with a holographic image of Logan Paul in his boxing attire. The limited-edition NFTs will be given to the winners of his auctioned Pokémon cards on Goldin Auctions, after reportedly spending $2,000,000 on the 1st edition packs released in 1999.
There’s certainly a lot to take in here; a YouTuber-turned-boxer is releasing limited edition NFTs to winners of his auctions for $2,000,000 worth of Pokémon first edition cards before he fights one of the greatest boxers of our era. I’m as confused as you are, but the salient point is this: yet another feather in the cap of NFTs has been placed and mainstream adoption lurches one step closer into frame, with arguably its more bizarre step yet.