Twitch Co-Founder’s Web3 Gaming Platform, Fractal, Tackles Onboarding

"Those curious enough to dip a toe in blockchain gaming will likely not need many points of resistance before they pull a u-turn. A Google login might just make onboarding new players a notch easier, particularly when you create a wallet by doing so."

Summary

  • Fractal launches Google logins for its platform
  • You can create a Solana wallet in under 30 seconds with this feature
  • Web3 gaming is moving towards smoother and simpler onboarding

Crypto as a whole has many difficulties it must overcome to prosper, and somewhere near the top of that list is onboarding. The difficulties of buying, selling, and exchanging cryptocurrencies and NFTs are numerous, particularly if you’re not well versed in the sector. That is before discussing secure wallets, smart contracts, and so on. It is no coincidence that Coinbase became the first crypto company to make the Fortune 500 list; it is the best crypto platform for onboarding beginners into investing in coins.

This trouble of onboarding is in many ways worse when it comes to blockchain gaming. With so many transactions, different chains, and confusing tokenomics, our subsector has clear issues. I have been outspoken about how impressive Skyweaver is on this front as you aren’t even aware you’re creating a wallet or interacting with a blockchain for almost all of the experience.

Fractal, the blockchain gaming platform by Twitch co-founder, Justin Kan, aims to be a sort of Steam 2.0 for Web3. In one place you will be able to see new games, drops, buy NFTs on a marketplace, play blockchain games, connect your Solana wallet, and much more; it is not light on functionality and it is still early days. It is clear that onboarding has been an objective of the platform’s formative months and now there has been another large stride taken in that regard: Google account logins.

This isn’t novel within blockchain gaming — WAX for instance offers a Google account login for their WAX Cloud Wallet — however, this is a boost for the platform. Users will able to quickly and simply create their Solana wallets in the Fractal platform, reducing the friction for newcomers. Those curious enough to dip a toe in blockchain gaming will likely not need many points of resistance before they pull a u-turn. A Google login might just make onboarding new players a notch easier, particularly when you create a wallet by doing so.

Fractal recently hosted a tournament for a game we’re really enjoying at the moment (and streaming) called ev.io, a competitive FPS with, incidentally, the quickest induction into gameplay I’ve ever seen. Incidentally, Fractal’s recent $10,000 ev.io tournament netted the platform 15,000 users; with Google sign-in, I suspect future tournaments and events will cast that net even wider.

Onboarding is one of the largest hurdles blockchain gaming — and crypto in general — has to vault. The fewer areas of resistance the user experiences, as well as fewer differences from web2 games, the faster we can move forward into the next era.

Robert Baggs
Robert Baggs
Full-time professional crypto writer and Editor of Token Gamer. Co-host of the Mint One Podcast. Obsessed with MMOs. London based. Primary holdings: WAXP, ENJ, & BTC. Secondary holdings: ETH, GALA, & MATIC

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