We’re taking a week off of Web3 A-list guests and going back to John and me tackling a topic head-on. This week, we’re dealing with one of the biggest hurdles in the space: onboarding.
Token Gamer and NFT Insider have decided to combine forces to launch a weekly podcast, Mint One (formerly WAX Lyrical). John Nichols of NFT Insider and I will discuss a new topic every week, as well as feature special guests. If there’s a topic you’d like us to cover, make sure you let us know through the Token Gamer Discord or Twitter, or the NFT Insider Discord or Twitter.
In last week’s episode, we had Matt Thwaites, Guild Lead at Big Time, as our special guest. This week, we deep-dive a topic we have spoken on many times before, but hadn’t dedicated an episode to.
Mint One, Episode 40: The Big Onboarding Problem in Web3
The topic of onboarding comes up in much that I write and in most episodes of the Mint One podcast. Why? Well, it’s primarily a result of how new the industry is, but it has become an unwanted gatekeeper to progress, despite the sea of investment that has flowed towards it. Many major organizations in the space are now working hard to overcome it, and it’s not a coincidence that some of the most successful companies (Coinbase, for example), also have some of the best onboarding.
Onboarding as a term is often conflated. When we discuss onboarding, we might be talking of users into cryptocurrencies, companies into blockchain, developers into using blockchain for games or other software, and players or Web3 games. The ways in which these groups are brought into the fold must be tailored as the frictions lie in different places, albeit with some overlap.
In this episode, John and I debate the problem of onboarding, what we believe people have wrong about it, and where the best and worst examples are.
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