Sony Launch Web3 Incubator in Japan With Astar Network

Sony Network Communications and Astar Network have launched a Web3 incubator for start-ups in the industry, anywhere in the world. There will be a demo day held this month at Sony Group Corporation Headquarters in Tokyo.

For those outside of Web3, you could reasonably believe that Sony has little to nothing to do with blockchain technology. However, if you’ve been watching carefully, Sony has been one of the most active tech giants in Web3. Sony was heavily involved in Epic Games’ $2 billion funding round to build the metaverse and the future of entertainment. Then we have seen Sony file a patent for digital in-game assets on a distributed ledger (NFTs), a patent for NFT renting, and finally a cross-platform NFT patent. Sony is actively building its foundations in Web3.

The purpose of the Web3 incubator Sony has recently launched is primarily to drive Web3 adoption in Japan — a country known for technology in a continent leading the charge with Web3. The program, created in conjunction with Astar Network and Startale Labs, will allow start-ups to make important connections, receive feedback, and learn from a host of partners and mentors. The partners include Alchemy, Polkadot, and AWS; the mentors include Sota Watanabe, Founder of Astar and CEO of Startale, Ryohei Suzuki, Director at Sony Network Communications, and others.

Successfully incubated start-ups not only receive the benefit of having their start-up cultivated during its foetal stages, but exposure to many opportunities after the fact. For example, “some successful graduated projects are moved to the next phase and will conduct a proof of concept experiment together with Sony,” as well as the Demo Day on 18th June 2023.

The Demo Day will be on the first day of Japan Blockchain Week and will be held at Sony Group Corporation Headquarters in Tokyo. There will be 200 attendees, including companies and investors.

As we still wallow around in the banks of snow from this crypto winter, it’s all too easy to forget how much progress is being made outside of coin prices. With companies like Sony on the offensive, Nike and EA Sports partnering, and even Apple warming to NFTs in apps, the future of Web3 is looking assuredly bright.

Robert Baggs
Robert Baggs
Full-time professional crypto writer and Editor of Token Gamer. Co-host of the Mint One Podcast. Obsessed with MMOs. London based. Primary holdings: WAXP, ENJ, & BTC. Secondary holdings: ETH, GALA, & MATIC

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