At Token Gamer, we regularly discuss the merits and importance of mobile to Web3. In fact, just yesterday, we released the article Why Mobile is an Untapped Market for Play-to-Earn. Then, we have our own WAX-centric app for reading about blockchain gaming news, and tracking your WAX account’s NFTs and tokens. However, there is a rarely discussed barrier between blockchain and mobile: the app stores’ rules.
If you listen to the Mint One podcast, you may have heard me complain about Apple in particular when it comes to anything pertaining to blockchain. They have a distaste for NFTs that is plain. To the point where if your app has NFTs in it, it’s instantly rejected from the App Store. Even the mere mention of NFTs is heavily scrutinized and it took us weeks of back and forth with rejections to appease Apple.
It is both comforting and frustrating that I know our experience was not unusual and it wasn’t simply a result of being a small company; even major organizations have been blocked in the same way, including the Olympics!
Well, it’s pleasing to know that there are companies out there whose sole intent is to bridge the chasm between Web2 and Web3.
What Is Ready Games?
Ready Games is a developer of tools and technologies to aid the adoption of blockchain and Web3 on mobile platforms. Their vision is “Building the world’s leading distributed ecosystem for web3 mobile gaming.” A recent announcement has begun to flesh out how that will happen.
Ready Games is looking to bring Web2 games and developers into Web3 by the creation of new games, but also the updating of older projects. This will be achieved, in part, through the $AURA utility token.
The AURA token will underpin the Ready Games distributed Web3 gaming ecosystem and — refreshingly — isn’t centered around wealth generation. This system has attracted familiar but big-hitting investors such as BITKRAFT Ventures.
There is a wide array of fruits available to the person who acts as the enabling middleman between developers and confusing app store compliance (particularly Apple), and Ready Games looks intent on being that facilitator. What is particularly encouraging, however, is the ecosystem they are looking to build is not one where gaming takes a backseat to income.